DrJays.com:
Reebok is celebrating its new “Icon” footwear collection with a new campaign “It Takes a Lot to Make a Classic,” featuring Rick Ross, Tyga and Mike Posner.
Working alongside a number of recording artists from around the globe, the campaign tells the story of each of the acts as they embark on their journey to one day become a classic in their own right. Reebok’s campaign features “Icon” footwear styles including the Ex-o-Fit, WorkOut (nicknamed the “Soulja” by Southern acts like the Hot Boys) and Freestyle.
Reebok Classics’ Creative Director Swizz Beatz introduced the campaign yesterday at a New York Knicks game alongside Ross and Posner, with a surprise appearance by Brandy.
