Reebok has just signed Rick Ross along with Mike Posner and Tyga to launch the “It Takes A Lot To Make A Classic” campaign!
http://www.youtube.com/watch?v=Wq5Q0fCu-BU
Reebok:
It’s harder than it looks. Take it from the guys who are on their way. They come from different places. Their stories definitely aren’t the same. But they share the hunger, drive and motivation that it takes to one day make it big and to make it Classic.
Tyga and Mike Posner are proof that the game’s not all glamour. It’s hard work. Putting in the hours in the studio, writing rhymes, mixing, remixing. And from the looks of it, these guys aren’t anywhere close to being done.
We follow Tyga and Mike as they tell what it takes to rise above the nay-sayers and lock their spot as two of music’s rising superstars.